News for 'Media Marketing'

Why's Mukesh Ambani Betting Big On Media

Why's Mukesh Ambani Betting Big On Media

Rediff.com28 Mar 2024

Could it be about clout? Given its size and influence, RIL doesn't need the media for that, notes Vanita Kohli-Khandekhar.

Mankind Pharma Targets Anti-Obesity Drug

Mankind Pharma Targets Anti-Obesity Drug

Rediff.com6 Mar 2025

'Obesity is a raging conversation globally now, and manufacturing of generics will pick up after the patent expires.'

Ultra-luxury housing in India sees shift to ultra-customised marketing

Ultra-luxury housing in India sees shift to ultra-customised marketing

Rediff.com18 Jun 2024

With the rise of ultra-luxury housing in India comes ultra-customised marketing. Developers selling high-end homes, priced above Rs 20 crore, are moving away from traditional marketing for these homes to newer methods, such as painstaking profiling of customers before showing them the property, augmented reality for visualisation of interior decor, virtual tours, and closed-door international shows. There is also marketing through online ads, social media influencers, and exclusive memberships.

How Scammers Steal Your Money: 5 Red Flags To Watch Out For

How Scammers Steal Your Money: 5 Red Flags To Watch Out For

Rediff.com24 Mar 2025

Fraudsters read your mind, weave convincing stories, earn your trust and then vanish with people's savings. Ramalingam Kalirajan reveals five simple tricks that cons use to steal money from you.

'Weddings Are As Cinematic As A Sanjay Leela Bhansali Set'

'Weddings Are As Cinematic As A Sanjay Leela Bhansali Set'

Rediff.com6 Mar 2025

Wedding photography is pushing the limits of creativity with photoshoots around the world.

Budget 2025: Consumption-related stocks likely to see further gains

Budget 2025: Consumption-related stocks likely to see further gains

Rediff.com3 Feb 2025

Market reaction to the Union Budget was overall neutral. The income tax "gift" wasn't enough to move the needle. There was some apparent rationalisation of Customs duty structure as well as cuts on import duties of some key components for the telecom and IT industry and duty cuts on vehicle imports. Other proposals related to development of agriculture and rural economy and renewables seem to be generally positive.

'Engaging With The US Is Important'

'Engaging With The US Is Important'

Rediff.com10 Apr 2025

'But I don't think the government is in a great hurry to sign the BTA.'

India Ramps Up Gold Reserves...

India Ramps Up Gold Reserves...

Rediff.com19 Mar 2025

The RBI added roughly 3 tonnes in 2025, taking its gold reserves to 879 tonnes as of January 31, 2025.

'Comedians Usually Bounce Back'

'Comedians Usually Bounce Back'

Rediff.com15 Feb 2025

'Unless a comedian is involved in something society deems unforgivable...'

'We Don't Want To Survive On Govt Incentives'

'We Don't Want To Survive On Govt Incentives'

Rediff.com20 Mar 2025

'The only solution is for the government to allow us to charge a low controlled MDR of 25 bps on UPI P2M transactions only for merchants with more than a Rs 40 lakh turnover.'

At least 150 die as 7.7 strong quake rocks Myanmar, Thailand

At least 150 die as 7.7 strong quake rocks Myanmar, Thailand

Rediff.com29 Mar 2025

The earthquake rocked many parts of Thailand including its capital Bangkok, the venue for next week's summit of BIMSTEC regional grouping that is scheduled to be attended by Modi among other leaders.

Brand ambassador, cricket...: How Maldives aims to attract 3L Indians in 2025

Brand ambassador, cricket...: How Maldives aims to attract 3L Indians in 2025

Rediff.com4 Feb 2025

The Maldives government has set a target of attracting 300,000 Indian tourists in 2025, aiming to regain its position as a top destination for Indian travelers. The country's tourism sector has been impacted by strained relations between Male and New Delhi, which led to a decline in Indian tourist arrivals in 2024. To revive the Indian tourist market, the Maldives is planning a major campaign, including a brand ambassador, cricket summer camps, and expanded flight routes from more Indian cities.

Reliance, Disney merge to form Rs 70,000-cr JV

Reliance, Disney merge to form Rs 70,000-cr JV

Rediff.com14 Nov 2024

Billionaire Mukesh Ambani-led Reliance Industries has completed the merger of its media assets with the India business of global media house Walt Disney and formed a joint venture with a valuation of over Rs 70,000 crore. The JV will be one of the largest media and entertainment companies in India with a combined revenue of approximately Rs 26,000 crore and will be led by Nita Ambani as its chairperson, according to a joint statement.

Court orders FIR against former SEBI chief Madhabi Buch

Court orders FIR against former SEBI chief Madhabi Buch

Rediff.com2 Mar 2025

A special court in Mumbai has directed the Anti-Corruption Bureau (ACB) to register a first information report (FIR) against former Securities and Exchange Board of India (SEBI) chairperson Madhabi Puri Buch and five other officials in connection with alleged stock market fraud and regulatory violations.

Some equity research firms shutting shops after Sebi's guidelines

Some equity research firms shutting shops after Sebi's guidelines

Rediff.com22 Jan 2025

Markets regulator Sebi's new guidelines on research analysts (RAs) are forcing several equity research firms publicly announcing plans to shut down their shops due to heightened compliance and operational requirements. The Securities and Exchange Board of India (Sebi), on January 8, came out with guidelines for Research Analysts in a bid to curb fraudulent stock recommendations and illegal practices in the securities market.

UP on high alert as Holi coincides with Friday namaaz; drones deployed

UP on high alert as Holi coincides with Friday namaaz; drones deployed

Rediff.com13 Mar 2025

Uttar Pradesh is on high alert as Holi coincides with Friday namaz, prompting authorities to implement additional security measures in the state, including enhanced patrolling, surveillance drones, and strict monitoring of social media. The decision follows controversial remarks made by some politicians and a police officer, raising concerns about potential incidents in mixed population localities. The administration has also decided to cover mosques to prevent them from being stained with colors, while several mosques have shifted the timing of Friday prayers.

Union Budget 2024 remains largely neutral for stock markets in India

Union Budget 2024 remains largely neutral for stock markets in India

Rediff.com25 Jul 2024

Overall market reaction to the Budget was neutral. Investors absorbed the changes to the tax rates (positive for salaried class) and capital gains taxes (CGTs, negative due to the removal of indexation and increases. Other proposals largely pertain to supporting rural development, buybacks taxed as dividends, Custom duty changes that impact multiple sectors, higher outlays for clean energy, etc. There's some moderation in the growth of capex outlay across defence, fer

Despite near-term worries, Tata Elxsi's growth will improve

Despite near-term worries, Tata Elxsi's growth will improve

Rediff.com18 Jan 2025

Tata Elxsi (TelX) reported a weak Q3FY25, with a sharp deceleration in the transportation vertical. However, recent deals in the Asia-Pacific (APAC), higher mix of original equipment makers (OEMs) and partnership with Qualcomm will improve growth. FY25 is the third successive financial year of revenue growth deceleration and second successive financial year of profit deceleration.

India needs at least 20,000 pilots in coming years: Minister Naidu

India needs at least 20,000 pilots in coming years: Minister Naidu

Rediff.com20 Feb 2025

Civil Aviation Minister K Rammohan Naidu on Thursday said India will need at least 20,000 pilots in the coming years to meet the rising air-travel demand in the country -- one of the world's fastest growing aviation market. Addressing a gathering at the UDAAN Bhawan here following the launch of Electronic Personnel License (EPL) for pilots, the Minister said aviation has always been the backbone of connectivity, economic growth, and technological advancements.

Maruti Sets Sights on Leading India's EV Revolution

Maruti Sets Sights on Leading India's EV Revolution

Rediff.com18 Jan 2025

Tata Motors is the leader in the electric car market with about 62 per cent share.

PCB says Champions Trophy going nowhere

PCB says Champions Trophy going nowhere

Rediff.com10 Jan 2025

A PCB source said that the presence of a large International Cricket Council (ICC) delegation, including broadcast, hospitality and event operations officials, is an affirmation that the event is on schedule in Pakistan.

Why I Rejected An Offer From Google

Why I Rejected An Offer From Google

Rediff.com10 Mar 2025

The journey of life will always come with its temptations; it is the ability to stick to your goal that will eventually lead you to success. A fascinating excerpt from Manish Vij's must-read book, Brick by Brick.

Tushar Shah To Travel to Space On Tue

Tushar Shah To Travel to Space On Tue

Rediff.com22 Feb 2025

Blue Origin's 10th human flight, NS-30, will lift off from Launch Site in West Texas on Tuesday, February 25.

Roshni Nadar Malhotra, 3rd Richest Indian

Roshni Nadar Malhotra, 3rd Richest Indian

Rediff.com10 Mar 2025

Only Mukesh Ambani and Gautam Adani are ahead of her.

Women, Your Birth Number Can Help You Succeed

Women, Your Birth Number Can Help You Succeed

Rediff.com7 Mar 2025

By understanding the elements that rule your birth number, you can learn how to enhance your professional journey, improve your work life and grow in your career.

Hero Moto says sales may rebound in 'big way'

Hero Moto says sales may rebound in 'big way'

Rediff.com16 Jan 2025

Hero MotoCorp anticipates a big rebound in two-wheeler (2W) sales in rural India over the next four to eight quarters, driven by favourable factors such as a decent monsoon, rising crop prices, improved employment conditions, and increasing consumer confidence, its chief executive officer (CEO) Niranjan Gupta said on Wednesday. Amid tepid rural sales, he stated that there is a "strong case" for GST (goods and services tax) on entry-level two-wheelers, which are under 125 CC, to be moved down from 28 per cent to 18 per cent as they are used by "masses".

Adani issue national matter, not personal: Rahul Gandhi

Adani issue national matter, not personal: Rahul Gandhi

Rediff.com21 Feb 2025

Congress leader Rahul Gandhi criticized Prime Minister Narendra Modi for his response to questions about the Adani Group controversy during his US visit. Gandhi alleged that Modi downplayed the issue as a 'personal matter' and did not raise it with US President Donald Trump. Gandhi argued that the controversy is a 'matter of the country' and should not be ignored by the Prime Minister.

Sebi to continue proceedings against Zee, Puneet Goenka

Sebi to continue proceedings against Zee, Puneet Goenka

Rediff.com2 Jan 2025

Markets watchdog Sebi on Thursday said it will slap a fresh show cause notice on ZEEL founder chairman Subhash Chandra, and his son Punit Goenka as it vowed to continue the investigation into alleged violation of listing norms against the media baron and his company. The order passed by Sebi's adjudicating officer said the contents of the earlier Show Cause Notice (SCN) issued to them will also be incorporated "in the SCN to be issued in the instant matter".

Rahul calls for JPC probe into stock market crash

Rahul calls for JPC probe into stock market crash

Rediff.com6 Jun 2024

He alleged that besides Modi and Shah, Finance Minister Nirmala Sitharaman had also commented on the stock markets ahead of elections, which has never happened in the past.

'Budget Gives Middle Class Some Breathing Room'

'Budget Gives Middle Class Some Breathing Room'

Rediff.com3 Feb 2025

'But this Budget alone will not fix what ails the Indian economy.'

What If China, America Make Up?

What If China, America Make Up?

Rediff.com13 Feb 2025

Trump spoke approvingly of his recent telephone conversation with Xi Jinping. This could indicate the possibility of America and China reaching some level of tactical accommodation, which would not be good news for India, points out Ambassador Shyam Saran, a former foreign secretary.

ChatGPT Vs DeepSeek: The Plot Thickens

ChatGPT Vs DeepSeek: The Plot Thickens

Rediff.com18 Feb 2025

The tech community, which was getting ready to use the ChatGPT fever and raise unlimited capital for their businesses, is going to face tougher obstacles now, predicts Ajit Balakrishnan.

Stand by Adani report, closure not due to threats, says Hindenburg founder

Stand by Adani report, closure not due to threats, says Hindenburg founder

Rediff.com4 Feb 2025

Activist short-seller Nathan Anderson, known for his high-profile campaigns against the likes of Adani Group, said he is closing his firm, Hindenburg Research, not because of any threat -- legal or otherwise -- and that he stands by all its reports.

Rajkot mayor travels to Kumbh in official vehicle, sparks row

Rajkot mayor travels to Kumbh in official vehicle, sparks row

Rediff.com11 Feb 2025

Naynaben Pedhadiya, mayor of Rajkot city in Gujarat has sparked a controversy after photos of her journey to Prayagraj to attend the Maha Kumbh in her official vehicle went viral.

Pushpa 2 Crosses Rs 800 Crore!

Pushpa 2 Crosses Rs 800 Crore!

Rediff.com6 Jan 2025

Pushpa 2 has shown that when a film is truly accepted by audiences, the market potential is in a different league altogether.

Focus On 26 EV Launches, Charging Infra At Auto Expo

Focus On 26 EV Launches, Charging Infra At Auto Expo

Rediff.com4 Feb 2025

With nearly 100 launches and unveils, the Bharat Mobility Global Expo 2025, held in Delhi from January 17 to 22, made one thing clear to automobile enthusiasts: Electric vehicles (EVs) are the way ahead for the Indian auto market for years to come.

One Month Of Trump: The World Is In Shock

One Month Of Trump: The World Is In Shock

Rediff.com20 Feb 2025

The US is currently Earth's most powerful country and a certain latitude of understanding -- a world view -- is popularly expected from its leadership. From a country identified with freedom, constitution, debate, democracy and the likes of Abraham Lincoln even as it had the most powerful military around, the US, following Trump's actions, seemed repositioned as militarily powerful with other qualities secondary, observes Shyam G Menon.

Dabba Cartel Review: High Five!

Dabba Cartel Review: High Five!

Rediff.com28 Feb 2025

Dabba Cartel's reluctant black comedy in the body of a crime thriller starts out interestingly enough to accomplish its Narcos: Thane aspirations, notes Sukanya Verma.

NCLAT admits Meta, Whatsapp pleas against CCI's Rs 213.14-cr penalty

NCLAT admits Meta, Whatsapp pleas against CCI's Rs 213.14-cr penalty

Rediff.com16 Jan 2025

Appellate tribunal NCLAT on Thursday admitted the petitions filed by Meta Platforms and Whatsapp against an order passed by fair trade regulator CCI which imposed a penalty of Rs 213.14 crore for abuse of market dominance.

Why Sebi warned Ola Electric

Why Sebi warned Ola Electric

Rediff.com8 Jan 2025

Market regulator Sebi has warned Ola Electric Mobility for violating listing norms by sharing store expansion plans on social media before informing stock exchanges, according to a regulatory filing by the company. In a letter to the company by Sebi, shared on BSE by Ola Electric Mobility, the market regulator took exception to the dissemination of information regarding plans for a four-fold expansion of the company-owned store network by December 20, 2024.